Luxury Services
Fashion has long been associated with luxury and so it is no surprise that there is a great deal of luxury fashion items on offer promising exclusivity to its owner - people often by an item simply because its known to be exclusive and 'says something' about the wearer.
There has recently been a step forward in this way regarding perfume with the sales of DNA fragrance. This is a perfume that will be specially made around a clients own DNA. On initial enquiry the client is sent a kit from which they need to take a SWAB of their DNA. The company then keep a record on file of the clients DNA which they use to make up a particular blend of fragrances. This means that no two people have the same fragrance and can allow a person to find their own special fragrance. The cost of this service is around $100 for the initial test kit and then you just pay for each order of 'your' scent. However, the negative to this is obviously what you do if you don't like the smell as you cannot test it first!
Selfridges, the famous London department store, have recently added another aspect to luxury shopping, a room they have christened 'The Wonder Room'. Costing a reported £10,000,000 to create this is an area of the department store that promises offer the shopper the ultimate in exclusive and luxury goods. It houses luxury brands including Chanel, Chopard, Theo Fennel, Rolex, Armani, Hermes and Tiffany & Co to name just a few. There is a dining area where customers can select their wine from among the finest in the world and enjoy a menu that has been specially created to compliment them. The is a 'concept store' which sells one of a kind products that are slightly quirky. This could be a particular blend of tea or an antique book which it is not possible to buy elsewhere.
A Saville Row tailor has recently created what is thought to be the most expensive suit in the world at £45,000. It is bespoke suit made from one of a kind cloth. The target market is celebrities or the very wealthy man who has it all. The suit takes a reported 84 hours to made involving a very high level of skill by the tailor.